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What Makes a Successful Franchise?

Franchising is becoming an increasingly popular way for people to get into business. Take a look at the characteristics of a successful franchise relationship.

For people looking to get into running their own business for the first time, franchising is becoming an increasingly popular option. When you join a franchise like Esquires Coffee, you gain the support of an industry-leading brand with huge customer loyalty, while also being able to run your very own, unique coffee shop in the heart of your community. This balance of business support and personal freedom makes franchising the ideal way to open your very own store.

If you are interested in joining a franchise, then it’s important to consider the key elements that go into making these business relationships a success for both the franchisor and the franchisee. Take a look below at some of the key characteristics that make up a successful franchise venture.

A Brand Connection

The first thing you must do is decide what franchise opportunity you will take. There are many franchises available across almost all industries, and each will have its strengths, weaknesses and opportunities for you. While the technical side of any franchise agreement is essential, it is even more crucial that you consider, in depth, the brand that you are looking to join forces with.

Choose a brand whose values match your own, both regarding their internal practices and external image. You need to have a personal connection with the company you choose to join – this will make you more motivated to be a part of their work, which will improve the performance of your store. This is why many people choose Esquires as their ideal coffee shop franchise – with our proven record of ethical business practices, including only using Fairtrade and organically-sourced ingredients wherever possible, people join us to make a difference to their communities and the wider world.

Good Communication

In many aspects, franchising is a two-way street. For much of the early stages of your new business venture the franchisor will support and train you in the practices of the business and best practices for the industry, which will help you to make the biggest success of your store from the first day. However, the reason people choose a franchise is that they want the freedom of running their own business. Therefore, a middle ground needs to be found between franchisor and franchisee to ensure a positive working relationship that allows the individual to thrive as part of a larger group.

Here at Esquires Coffee, we take pride in allowing our store owners to feel like independents but with the buying power and industry knowledge of a large coffee chain. You can discover more about our excellent training programmes on the Esquires FAQs page.

A coffee with art next to a computer

Confidence and Self-Motivation

Once you have decided on the franchise you’d like to join and are up and running as a franchisee, you can build on your role as store manager. At this point, your personal skills will come to the fore, and along with the support of your franchise, a lot of the success of your business will be down to you as an individual.

This is where classic business owner traits will go a long way to making your venture a success. Two of the most valued characteristics to possess are confidence and self-motivation. You need to have belief in yourself as an individual, not just for the company but for you and your staff. If you listen to your franchise and have the confidence to communicate your ideas, you will almost certainly make a success of your new business.

What is the Best Coffee Franchise UK?

Here at Esquires, we are always looking for confident people with a proven track record to join our franchise as a coffee shop owner. So, if you are interested in joining a leading coffee franchise, get in touch with the team at Esquires Coffee today! If you’re still unsure about this business method, take a look at our other blog which asks is franchising right for me?

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