Should I consider buying into a master or regional franchise plan? Esquires Coffee offers regional franchise licenses, tailed for the UK market.
Individuals who meet the criteria are eligible for the opportunity to own and develop a specific area or territory with their own series of franchised Esquires cafes. In this article, we take a closer look into regional franchises, including what they are and ways in which you could benefit.
What is a Regional Franchise?
A regional franchise or licence is given to a specified large area, region or county. This means that the regional developer possesses the rights to open multiple outlets or subfranchise to individual franchisees. It is then down to the developer, with the support of the franchise, to assist the setup of subfranchises which could include advice, procurement and training.
So, what are the benefits of acquiring a region with Esquires Coffee?
Increased Growth Rates
Developing a region allows for a faster growth rate. This is down to the regional developer/master franchisee being more efficient due to increased local knowledge and more immediate access to stores. Many consumers look for consistency and reliability when choosing a coffee shop. An increased brand presence in an area means customers will recognise and know the quality of an outlet.
Here at Esquires Coffee, we have a loyal customer base backed up by our unique brand and quality produce. A regional developer/master franchisee would benefit from an already well-established brand and be able to develop it in their area further.
The regional developer/master franchisee will benefit from the increased growth of the subfranchises financially too. The more successful the stores are, the more revenue they will generate.
Should you choose to become a regional developer/master franchisee you can set yourself the sky as the limit. As a developer, you are able to grow your business empire without being on your own, as the franchisor will support you every step of the way – from finding the right locations to store openings to marketing to procurement etc
A Proven Business Model
Choosing a well-established brand means that you are already benefiting from existing outlets, systems and processes. By choosing a franchise, you are eliminating the teething problems many start-up businesses face, such as quality control and interior design.
By becoming a regional developer Esquires Coffee, you are choosing a brand that has already proven its success. With many thriving coffee shops across the country, our selected produce and Fair Trade coffee speak for themselves.
Our extensive staff training programmes mean that you will not fall short when it comes to creating a thriving and happy work environment.
Your Territory Will be Exclusive
Most master franchise license agreements give the master franchisee/regional developer exclusive territory. This means that only the developer can recruit subfranchises in that area and therefore, you won’t be competing with any other outlets of the same franchise in the area.
It also means that you can expand at a rate that is suitable for you. If you identify an area you think you could subfranchise, you don’t have to make any rushed decisions for fear of being beaten to it by someone else.
Enhancement of Skills
As a master franchiser/regional developer, you will develop extensive skills whilst building the business. A professional in the field will have sales, management and communication skills and the more you expand, the more you will gain in terms of knowledge. The right franchise will offer support and training for all of its master franchisees/regional developers.
Do you have strong management skills and an unparalleled drive to succeed? Esquires Coffee wants to hear from you! With the benefits listed here and many more, we can offer you the chance to reach new heights within a growing and successful franchise.
If you need more information on why a coffee franchise is a great investment, take a look at our franchise FAQs.
We are now currently only offering master franchise license in Scotland – so, if this sounds like the right opportunities for you, we'd love to hear from you!
About the author - Jack Anderson
Jack has been working in the franchise sector for over 12 years and is our in-house guru on all things business! Jack is also a keen hiker and can be found in some of the UK's best walking spots on the weekends.