Once you’ve created your coffee shop, it can be incredibly exciting to think of all the possibilities. But keen business instincts entail having good foresight, so it’s important to think about what steps will help your store to grow.
So, how can you improve your coffee shop?
Ideas to Help Improve Your Coffee Shop
Although owning a coffee shop is a deeply rewarding and profitable business venture, there will inevitably be challenges, and it can be difficult to know how to grow your business.
If you’re a newcomer to owning a coffee shop, it might be good to go over the basics first. Take a look at the checklist for opening a coffee shop to get the best headstart possible!
If you want the bustling and lively coffee shop of your dreams to become a reality, here are 7 steps you can take to refine your coffee shop business:
1. Prepare for Challenges
To some, running a coffee shop may look easier than it really is. After all, coffee shops never seem to decrease in popularity — they’re such a vital part of how people socialise and get a bit of refreshment during the day.
However, this doesn’t mean it’s all plain sailing. Make sure you have an idea of the challenges of owning a coffee business and take the time to plan so you’re ready for whatever may come your way.
To discover how you can prepare for potential challenges, it’s important to be aware of the reasons coffee shops fail so you can avoid these hurdles yourself.
2. Check Your Equipment
A brew is only as good as the equipment it’s made with.
Being used on a daily basis means your appliances are going to go through a lot of grind and wear.
Making sure your machines are in good nick is essential to providing the best coffee experience possible for customers; therefore, regular maintenance is needed so you can spot any signs of fault or malfunction early.
3. Customer Loyalty Program
A great way of improving your store is investing in a rewards or loyalty program. This is a fantastic opportunity to differentiate your store, boost sales, and offer incentives that will guarantee returning customers.
4. Branding Your Coffee Shop
Your coffee may be top tier stuff, but that doesn’t mean anything if you don’t have a strong branding presence. Coffee aficionados need more than just a good cup of joe, they want something that’ll keep them coming back: character.
You need a concept in mind for what the store is going to look like and how desirable the menu appears. Think about how every aspect of your store ties back to the brand image.
Partnering with us will ensure your store has brand recognition for customers who know and trust Esquires Coffee. That being said, we are passionate about ensuring our franchisees maintain a sense of independence so your shop will have a unique feel and stand out to customers.
5. Hosting Events at Your Coffee Shop
If you have the space for it, organise events: game nights, latte art competitions, poetry readings, or live music — the possibilities are endless!
Go online and explore the talent available in your local area, you could offer your venue as a space for musicians to perform or let artists sell their work. This is a great way to make your shop feel like it belongs as part of the community.
6. Training to Improve Customer Service
In such a highly competitive market, sometimes good customer service is just the touch your coffee shop needs to give you an edge. Friendly and knowledgeable staff can transform one-off visitors into loyal customers.
Balancing good coffee-making skills with a personable demeanour is harder than it seems! Ensure that your team is full of passionate, confident, and talented people - and try not to just rely on their natural talent. Supply comprehensive training that isn’t too intimidating for those new to the barista trade.
If you choose to become a franchise partner with Esquires Coffee, we will provide ongoing support by training you and your staff to ensure high-quality service and success for your store!
7. Partner with a Franchise
One of the best ways coffee shop owners can enhance their business is through franchise partnerships. You will benefit immensely from a franchise as it will grant you a pool of support which should help you compete with bigger businesses.
As an established coffee shop franchise in the UK, we have the expertise to best help you grow your business in a way that is affordable, sustainable, and successful. Partnering with Esquires Coffee enables you to be your own boss while also giving you guidance backed by years of experience in the industry.
Explore what you can get out of a partnership with Esquires Coffee to see what support is available for your business.
For even more information, check out our coffee shop franchise FAQs page to see how, with our assistance, a partnership will undoubtedly improve your coffee shop.
We look forward to hearing from you!