So, you’re interested in joining one of the top coffee franchises in the UK? That’s great! We’ve been franchising for many years and have helped all sorts of people realise the dream of opening their very own coffee shop. As a result, we are able to answer some of the most frequently asked queries we receive, to make the decision-making process for you a little bit easier.
Who are Esquires looking for as a potential franchise partner?
Esquires Coffee are looking for people who love working with and motivating a team, have a strong work ethic, a track record of success, entrepreneurial enthusiasm and the necessary financial qualifications, all of which go into making a business successful. We’re looking for franchise partners who embrace the Esquires’ community ethos and are looking to put their coffee house at the centre of their neighbourhood! Franchising is a unique business relationship that can provide incredible success to the right people. However, there are certain traits that an entrepreneur needs for the franchise relationship to become a success. Discover more in our blog on what makes a good franchise owner.
What kind of franchise training programme can I expect?
All new franchise partners participate in our dedicated pre-store opening training program, which will have you fully prepared to open a successful coffee shop. This programme involves initial classroom training on all things Esquires Coffee with our Operations Team, who will help you understand our ethical, community focussed ethos. In addition, you will spend time at our Head Office with key members of the management team discussing marketing, accounting and the overall Esquires Coffee philosophy.
How long is the Franchise Agreement?
The length of the Franchise Agreement is dependent upon the length of the term of the lease of the property in which your Esquires Coffee is based.
Is the Franchise Agreement renewable?
As long as the franchise owner is in good standing with payments and the lease is renewable with the property landlord, the franchise agreement will be eligible for renewal. Esquires typically enter a lease for an initial period of 10-15 years.
Will Esquires help me find a suitable property?
Yes. At Esquires, we have a team of people committed to sourcing and identifying successful properties. From researchers to commercial property agents to solicitors, Esquires work with our partners to negotiate, review and prepare all the necessary documents.
How much does it cost to open a coffee franchise?
Start-up costs vary considerably dependent upon format, size, location and lease costs. Esquires Coffee set up costs typically come in at around £200,000 including the franchise fee, property agency fees, store design, shop fit out costs, furniture, equipment. Inventory, new store marketing and working capital are not included.
How much is the franchise fee?
The cost of the Esquires Coffee franchise fee is £19,500.
How much is the franchise royalty payment and how is it collected?
The royalty is 6% of gross sales, (Sales net of VAT) payable weekly via Direct Debit. The franchise owner must use the EPOS system we designate. The POS system will be polled to keep track of sales.
What is the franchise marketing fee?
The marketing fee is 2% of gross sales (Sales net of VAT) and is collected on a weekly basis via Direct Debit, along with your weekly royalty fee. The marketing fee is used for the creation, production and placement of national promotional materials, public relations, market research, brand recognition, and in-house staff coordinating these efforts.
How much capital will I need to open a franchise?
At Esquires Coffee, you will be required to have a minimum of £85,000 liquid.
How long does it typically take to open a franchise?
The total length of the process from signing the Esquires Coffee franchise agreement to opening your store is largely dependent on how long it takes to find and acquire suitable premises. Typically, the process can take anywhere from 6-8 months including signing the franchise agreement, securing the premises, ensuring all of the legal documents are in order, designing the store, tendering, store fit out, training and opening the store. Here at Esquires, we will support you every step of the way, ensuring you are ready to achieve success when that opening day comes!
What does the Esquires Coffee franchise system include?
Our system includes the owning and operating of an Esquires Coffee franchise. Included in this is the use of our brand name, trademarks, recipes, operational systems and methods, and décor. You will also receive support in these specific areas:
· Facility planning, on-site location and architectural design.
· Specifications for fixtures, equipment and leasehold improvements.
· Site selection and lease negotiation.
· Corporate training for Owner/Operator and team.
· Ongoing support from members of the Training and Operations Team.
· Ongoing updates for increasing profitability.
· Efficiency in all systems.
· Favourable contracts with suppliers of goods and services.
· Operations manuals, policies, procedures and business management systems.
· Marketing promotions and support.
I am interested in opening a coffee shop with Esquires. What should I do next?
That’s great! Please fill out our Franchise Enquiry form, and we’ll get back to you with more information on the Esquires Coffee franchise opportunity. Apply Today.