Not to be mistaken for a trend, sustainability and green living have become ever more pressing concerns in recent years, as scientists continue to report on the rapid changes happening to our planet. Businesses and industries have a responsibility to the earth and their customers to implement measures that reduce their environmental impact. There are several social and economic reasons why companies should look to become a little more green. In this article, we look at the top reasons and how you can make your business more successful.
As mainstream media starts to pick up on the ongoing environmental issues, so does the general public. In the last few years, public awareness has reached an all-time high. Many consumers are now demanding to know the measures companies are taking to protect the environment. For the coffee industry, this means that customers are no longer happy to see disposable, non-compostable coffee cups and plastic take-away cutlery. This call from patrons shows no sign of shrinking. Companies need to show they are taking an active role in the future of the planet; doing this secures faith and loyalty in the brand.
In 2009, the UK government updated its environmental requirements and can persecute businesses for failing to meet these requirements involving waste management and environmental damage prevention. This year, the government has released its 25-year environment plan, which aims to improve a range of factors including clean air, water and biodiversity. Pressure will likely be put on businesses to ensure these targets are met.
Over time, actions that are good for the environment may also benefit your bank balance. Encouraging staff to turn off unused lights and save water may seem minuscule to begin with, but it will eventually add up to a substantial amount. Furthermore, you can save energy by turning down the thermostat and switching to energy-saving bulbs, which will have a direct impact on ever-rising utility bills.
Setting the Standard
An essential ingredient for success is staying ahead of the curve. By putting your business at the forefront of positive change, you are setting the standard and leading the way in your industry. Doing this will reflect well with consumers and increase your presence as a competitor to rival companies.
At Esquires Coffee, we are proud of our Fair-Trade and ethically sourced products, as well as the support we provide to help our franchisees reach their sustainability goals.
Inspire and Educate Employees
Encouraging employees to evolve with your changes will not only keep them educated but also inspired to implement and follow your policies. In the long run, you will benefit from an engaged and invested team, who are confident in the knowledge that their employer values themselves and their future.
It’s paramount that, as a business owner, you are in a position to be the best version of yourself so that you can run a growing and profitable business. Being safe in the knowledge that you are doing your bit for the earth can boost morale and improve mental health, leaving you to focus on the important things.
Esquires Coffee’s Top Tips for a Greener Coffee Shop:
· Don’t waste food! Sample it, give it away or partner with companies who help fight food waste.
· Have a water refill station so customers can top up their reusable water bottles.
· Make sure all staff are up to date on their COSHH training. This is to ensure all hazardous substances that could potentially be unhealthy for the environment are handled safely and correctly.
· There are now alternatives for many different coffee shop essential items such as take-away cups and food containers. It is standard to see non-plastic straw alternatives, so make sure you’re not falling behind!
As an already established eco-conscious company, Esquires Coffee is the perfect choice if you are a potential franchisee searching for an ethical brand. For what we can offer you, take a look at our coffee franchise opportunities in London and the rest of the UK. If you have enjoyed this article, take a look at our Top Three Swaps to Make your Business Eco-Friendly.
What Makes a Successful Franchise?
Franchising is becoming an increasingly popular way to run a business. Find out what the characteristics of a successful franchise are to ensure your business has a successful start!
How to Open a Coffee Shop – New Cafe Checklist
Many things go into opening a successful coffee shop before that first day. Discover our basic checklist, including tips for staff, space and organisation here!
Reinvesting Your Time and Money Post-Covid
With things beginning to take a turn for the better, we explore how you can best reinvest both your time and money in a post-COVID world.
Ten Interesting Facts about Coffee
How much do you know about the world’s favourite beverage? Check out our blog where we share our top ten favourite facts about coffee.
The Journey of the Coffee Bean
Join us as we follow the journey of the humble coffee bean all the way from the farm to your favourite UK coffee shop.
A Guide to Marketing Your Coffee Shop
An effective marketing strategy is essential for the growth of any kind of business. We share some of our top tips for marketing coffee shops and ensuring you can engage your customers!
Types of People You See in Every Coffee Shop
With coffee shops drawing people in from all walks of life, there’s bound to be some overlap. Here we explore some of the most common types of people you see in every UK coffee shop.
Creating New Career Goals Post-COVID
With the world finally beginning to return to normal, we take a look at how to create new career goals in a post-pandemic world.
New Esquires Coffee Shop in Loughborough
Join us as we answer all your questions about our brand new Esquires coffee shop now open in the university town of Loughborough.
How Profitable are Coffee Shops?
Interested in starting up a business? Here at Esquires Coffee, we explore how profitable coffee shops are and why they're an effective investment.