The Fairtrade label is somewhat ubiquitous in the UK, and many of us now recognise the brand and are aware of its causes. Fairtrade products continue to rise in popularity as the good word spreads. However, further growth and consistent use of the organisation is needed to help protect the rights and welfare of the overseas farmers who harvest some of our most commonly used items. These crops include fruits such as bananas as well as tea leaves, coffee beans and chocolate.
Why Buy Fairtrade?
As an organisation, Fairtrade aims to empower farmers, provide them with fair pay and ensure they are working in good conditions.
Fairtrade Minimum Price
The Fairtrade Minimum Price ensures that farmers are paid a certain rate, which is set to ensure it covers producers’ average costs. The minimum price is set to ensure farmers maintain a fair wage, even if the market price of their produce drops.
Fairtrade Premium is money that is paid in addition to the Fairtrade Minimum Price. It is calculated as a percentage of the volume of produce sold, which varies depending on the type of product and region. The money is placed in a communal fund for workers and farmers to use in improving the quality of their lives.
According to their website, in 2016, Fairtrade Premium generated over €150 million in sales, which was given back to the communities.
How Can I Support Fairtrade?
It’s easy to support the Fairtrade organisation. When shopping, search for the Fairtrade logo, which will appear on all certified products. When we're back open, pop into Esquires Coffee for your morning cuppa. Our delicious Fairtrade coffee is made to perfection by our highly trained baristas.
To become part of our global brand that promotes Fairtrade and a sustainable and ethical ethos, take a look at our coffee franchise information. To find out more about Fairtrade, check out our recent blog, What Does Fairtrade Actually Mean?
<p><a href='https://esquirescoffee.co.uk/news/4-reasons-buy-fairtrade-coffee'><img src='https://esquirescoffee.co.uk/wp-content/uploads/2020/04/Esquires-Infographic-410x1024.jpg' alt='four reasons to buy fairtrade coffee infographic'
width='540px' border='0' /></a></p><br /><br />
Ultimate Drinks to Start the New Year
We have plenty of hot and cold takeaway drinks to lift your spirit this January! Healthy and indulgent, discover which ones you should try this winter!
The Franchise Business Model Explained
A franchise is a secure way to run your own business. We explain what a franchise business model is, the types of franchise agreements and more in our blog!
Innovation in the Coffee Shop Industry
Retail coffee chains and independent shops continue to adapt to the changing coffee market. Discover new ideas for the future of the coffee shop!
Coffee Shop Trends: 2021
2020 has been a year like no other for every industry. What kinds of changes and trends can we expect to see in coffee shops in 2021?
The Cost of a UK Franchise
Discover how much it costs to open a franchise in the UK. Our guide looks at every aspect, including franchise fee, working capital, royalties and more.
The Different Types of Franchise Agreements
We explain the difference between single-store, multi-store and regional franchise agreements and the benefits of working with us as a franchise partner.
The Benefits of Turmeric
Turmeric is a popular, mild spice often found in Asian cooking. We explore the benefits of turmeric, including its taste, versatility and potential health benefits!
The Best Plant-Based Protein Foods
A diet with protein is essential for a healthy lifestyle, especially for those who have a vegetarian or vegan diet! Discover which foods are high in protein in our blog!
Coffee and Food Pairing
Enhance your coffee experience and discover the fundamentals of coffee tasting like a professional with our guide to the best food and coffee combinations.