What are the Responsibilities of a Franchisee?

Investing in a UK franchise business offers excellent opportunities for those wanting to progress on their entrepreneurial journey. There are many responsibilities that a franchisee will need to uphold to become successful within their chosen sector.

Questions to ask your franchisor

What are the Responsibilities of a Franchise Partner?

A franchisee has many responsibilities when owning and running a UK franchise business or a start-up.

Some of the main obligations include:

  • Upholding brand image
  • Communicating with the franchisor
  • Leadership
  • Creating a strong sense of community
  • Recruiting staff
  • Obtaining funding
  • Controlling the growth of your coffee shop

1. Upholding Brand Image

Upholding a company's brand image is one of the primary responsibilities of a franchisee. Your store, marketing and employees will need to embody the brand's identity to maintain brand recognition, loyalty and a strong customer base.

As a franchise owner, you'll benefit from the identity of an existing brand. You will be responsible for operating under their proven business model, brand values and ethical standards.

2. Communicating With The Franchisor

Another key responsibility is maintaining strong communication with the franchisor. You will need to report essential information about your store, finances, marketing and employees to your franchisor to improve your business for the better.

Franchisors will communicate information regarding the company, which must be passed down to the relevant employees to serve your customers better and elevate your business.

At Esquires, the franchisee and franchisor relationship is forever ongoing, so you'll also receive long-term operation support and guidance throughout your franchisee journey.


group discussion on a table3. Leadership

As a franchisee, you will be responsible for developing your management skills. As a manager, you will oversee day-to-day operations, plan your business and lead your team to success.

You will be the person your employees will look up to in terms of skills, customer service and enforcing brand values, so you have a duty to lead by example.

4. Creating a Strong Sense of Community

By becoming a franchisee, you are responsible for creating strong relationships between employees and your customers. You can turn your store into a thriving community hotspot with an already built-in customer base.

At Esquires, we pride ourselves on being at the heart of the community, empowering our employees and customers to create strong relationships that leave them wanting to return.


Two women talking on a table5. Recruiting Staff

Recruiting staff is a high priority when opening your franchise store. You will need to produce applications, schedule interviews, and hire passionate, qualified candidates who are a good fit for the business and your franchise store.

You will then manage staff accordingly, elevating their skills and opportunities.

Who pays employees in a franchise?

Franchisees will pay their employees. However, payments can be shared between the franchisee and franchisor if employees are placed on payroll services. Payment options will be stated in your regional or master finance agreement.

6. Obtaining Funding

Becoming a franchisee is a substantial commitment. When your franchise agreement is signed, one of your main responsibilities is to arrange financial resources for establishing and running your franchise store.

Franchisees are often required to present proof of working or liquid capital before they receive a franchise agreement to boost their chances of being qualified and running a successful store.

You will be responsible for paying a franchise fee upfront, which can be expected to be between £10,000 and £50,000 in some cases.

How much does a franchise cost?

7. Controlling the Growth of Your Coffee Shop

By being a franchisee, you are your own boss and have the opportunity to run your own business while being supported by a successful brand. Even with this support, you are responsible for controlling your coffee shop's growth and success.

At Esquires, we provide support but do not overshadow your business. This allows our franchisees to thrive in their business environment and grow at their own pace.

If you're interested in taking on these responsibilities, becoming a franchisee  might be the perfect opportunity for you! Apply for an Esquires coffee franchise today to make your mark on the coffee shop industry.