What is a Franchise Fee?

Starting up a coffee shop business is deeply rewarding, and joining a franchise is one of the best ways to allow it to flourish. However, there are quite a few first steps to consider before you dive in headfirst.

For instance, if you want to apply for an Esquires Coffee franchise, you have to be prepared to make the initial investment with the franchise fee before you can begin reaping the benefits.

A franchise fee refers to what you, the franchisee, must pay your franchisor to start operating under their brand. Find out more about what this entails.


How Profitable Are Coffee Shops?

Franchise Fees Explained

If you’re interested in joining a franchise, a franchise fee is the first step of the process, being the charge or fee that you will pay upfront to the franchisor in order to enter a franchise partnership.

Paying the fee is what will enable you to use the brand and resources of your chosen franchisor. This is so you can reimburse the costs of all the benefits you will receive from franchising.

What Is the Initial Franchise Fee?

Usually, the initial franchise fee will be somewhere between £10,000-50,000.

However, the sum of initial franchise fees depends on various factors. Naturally, the more established the brand, the higher you can expect the initial payment to be.

This means that, depending on your chosen brand, the franchise fee can range anywhere from thousands to millions.


What Does a Franchise Fee Cover?

The franchise fee will typically cover things like: 

  • The brand’s intellectual property licence and trademark.
  • Operational Systems.
  • Logos and brand names for advertising purposes.

Keep in mind, this payment is generally non-refundable, so make sure you’re confident in your choice of partnership before investing.

What is the Esquires Franchise Fee?

Want to know about Esquires cof-fees? Once again, the franchise fee varies, this time because of what type of franchise you join; for example:

  • Single-store
  • Multi-store
  • Master/regional-store

For a single-store franchise at Esquires Coffee, the franchise fee will be around £19,500.

Please note that the franchise fee is not the same as the total investment, and there are other start-up costs associated with an Esquires franchise. For more information, please take a look at our blog on the costs of a UK franchise.

the cost of a uk franchise

What Does an Esquires Franchise Fee Cover?

As with other franchises, once you’ve paid the fee, you can utilise the sleek, contemporary branding that Esquires offers to take your business to the next level. After you take this step, you can expect ongoing support in your journey.


If you need more details, have a look at our franchise FAQs or get in contact, and we will be happy to answer any further questions you may have!