The business environment is highly competitive. The quality of service you deliver in roles that include customer interaction, such as sales assistants and baristas can have a direct effect on the company’s position in the market.
Employees are the front line of your company, and if they aren’t delivering high-quality service to your customers, then this can jeopardise the perception of the company and brand.
As a leading franchise business in the UK, we take a look at what customer service is and why it is so important.
What is Customer Service?
Customer service is the interaction between the consumer and the company’s representative when making a purchase.
In most businesses, customer service can be a vital factor in providing a satisfying experience and encouraging customers to purchase and then to return.
Types of Customer Service
Customer service could be face to face, over the phone or online such as email, reviews or social media. No matter the form of customer service, it is essential that the standard is high and remains consistent.
Delivering high-quality service can encourage customers to return and more importantly, make more purchases. Having loyal customers can significantly help with revenue, especially as they might spread the word and begin to bring friends and family.
It is Cheaper to Have Loyal Customers Than Attract New Ones
In addition to this, it is estimated that it costs roughly five times more to try and attract new customers than to retain existing ones. This clearly demonstrates how important it is to make sure that customers are having the best possible experience
Positive Word of Mouth
As mentioned above, when a customer receives exceptional service, they are likely to refer the experience to friends and family. Positive feedback like this has the potential of bringing in new customers, essentially for free.
Esquires Coffee and Customer Service
Esquires Coffee offer training to all franchisees and their staff so you can be assured that you are delivering the best possible customer service to your visitors, which, in turn, should help contribute to your overall success.
Excellent customer service will attract more customers, which will, in turn, boost profits. And, if customers are loyal, it will result in consistent revenue. Additionally, positive word of mouth can lead to more customers and thus even more revenue
By treating your customers well and with respect, you can mitigate any problem that could potentially arise. Customer complaints are less likely to happen if the quality of service is excellent.
Customers Are the Core of All Businesses
After all, customers are the core of all businesses, because, without them, there would be no business at all. It is estimated that only four out of 100 businesses surpass the 10-year mark; this is a massive 96% failure rate, so you must keep your customers happy to remain in business.
Express Company Values and Morals
The way you take care of your customers also represents the company’s morals and values. Showing empathy and genuine concern for your customers goes a long way and shows you are working for something more than profits, that you value your customers.
Esquires Coffee strives to create a working environment that employees are happy to work in and will, therefore, want to provide outstanding customer service. We are also dedicated to being a sustainable coffee brand by supplying Fairtrade and organic products in all shops.
If you would like to become a part of this, we offer coffee shop franchise opportunities through out franchising business model.
If you already know that franchising is the road you would like to take, get in contact with Esquires Coffee today for more details. Also, why not take a look at our previous blog that looks at the key progressions for franchisees, so you can learn more about the future of being a part of Esquires Coffee.
How to Create a Coffee Shop Business Plan
We share our advice for those wanting to start their own coffee shop with our top tips for creating a business plan. Discover why they are essential and how to write one.
Our Favourite Coffee Shop Food
Discover our top picks from our Esquires Coffee shop menu, including our popular vegan alternatives! Morning or noon, we have a range of food on offer.
Choosing the Right Location for Your Coffee Shop
We provide our top tips on how to select the best shop location when starting a coffee business, including understanding customer demographics.
A Day in the Life of One of Our Franchise Owners
We discuss the day to day life of being a franchise owner and explore the many benefits of franchising with Esquires Coffee if you want hands-on experience!
Trends of the UK Coffee Shop Industry
Our latest updates on the coffee shop industry and what to expect from consumer demands to innovative ideas!
What to Look for in a Sustainable Franchise
Ahead of Fairtrade Fortnight, we look at the characteristics of a sustainable and fair franchise. If you want to join a franchise with equality at its heart, why not consider Esquires Coffee?
Becoming a Barista: Tips for Beginners
The art of making great coffee is becoming increasingly popular, but there are many skills that you need to learn! Check out our guide for hopeful baristas.
A Guide To Types of Coffee Drinks
Are you aware of the different types of coffee drinks? From the Americano to the latte, read our beginners guide to coffee drinks!
Meet Our Team: Life as an Esquires Coffee Franchisee
Gain insight into the reality of being a franchisee in our interview! We talk about daily life, future plans and what support to expect from Esquires Coffee!