What is it really like to be a franchisee? That’s the real question if you are seriously debating between buying a coffee franchise or starting your own business from scratch.
There are many aspects to contemplate when deciding what is best for you, including the franchise cost. However, the responsibility of running one (or many) of our stores can offer many more lifestyle opportunities that can’t simply be written down in financial calculations!
For a clearer insight into the reality of being a franchisee, we went straight to the source! We interviewed Martin, one of our franchisees, who has two Esquires Coffee shops set up in the Midlands to offer you the inside scoop!
The Daily Life of a Franchisee
Let’s get straight to it! If you’re wondering what the reality of being a franchisee is like, we went straight in and asked! Our franchisee describes their typical day:
‘My day normally revolves around daily tasks, e.g. orders, social media accounts, staff rotas and the ubiquitous emails. I always try and build in time to think about how the week or month is going and “what next”?‘
And when our franchisee isn’t busy doing daily tasks? He makes the most out of our ethically sourced beverages!
‘I’m definitely a ristretto man, so for me it’s a Flat White or maybe a Cortado, sometimes with a glass of water on the side.
Franchisee Highlights
Being responsible for your own business can be challenging, but it’s always rewarding. Being an integral part of the local community, franchising with Esquires Coffee offers franchisees a foot in the door with our loyal customer base. Our franchisee feels that despite the hard work required in maintaining a successful business,
‘…there are three elements that constantly bring me joy: talking to (and delighting) customers, embedding our business within the local business community and developing my staff's careers.’
Franchisee Support
Here at Esquires Coffee, it is all about you, the franchisee, and how we can support you in getting the most out of your business. Our franchisee thinks this is central to franchising success when we asked what made you choose us as a franchise, and how would you describe working with Esquires Coffee?
‘I wanted the experience and collaboration that a franchise offers. After looking at McDonalds, I decided on a franchisor that was less corporate and more focussed on a partnership approach. Getting the right chemistry and tone with the franchisor was of particular importance to me.’
‘…Esquires involve me in two-way conversations, ranging from store performance to new initiatives. We can tailor-fit solutions that work to the unique requirements of my stores in their quite different towns and locations.’
An Independent Feel
At Esquires Coffee, we strive for our coffee stores to feel independent. Whether this aesthetically, in their interior design, or in the feeling of owning your own business, we know that our franchisees want to feel that each store is unique to them.
‘We have two stores, in Stratford-upon-Avon and a recently opened one in Leamington Spa, both South Warwickshire market towns. One is quite cool and contemporary and the other more cosy and classic coffee shop. One store is right in the centre of town; the other is on the periphery and next to a railway station.’
Plans for the Future
Esquires Coffee is expanding throughout the UK, with our single, regional and master franchise stores. There is an incredible opportunity to develop your business and how you like, with our full support along the way.
Our strong positioning is an aspect that appeals to many franchisees, with our interviewee commenting:
‘Esquires has a great place within this sector, and I definitely see more stores opening across The Midlands, bridging the customer requirements from a great takeaway coffee, right up to an affordable and delicious eatery.’
Considering Becoming an Esquires Coffee Franchisee?
So, you are curious about what we can offer you as a franchisee? Our franchisee advises those who are contemplating this excellent business venture.
‘Whilst you’re perhaps rarely fully off-duty, becoming a franchisee is a great adventure! Not only is it a great way to bring in an income, but you can also build a sustainable business and one that reflects your own values and personality.
If you are driven, business-minded and want to be part of a company that has an inspirational ethos at the heart of their operations, you may want to contact us today!
About the author - Jack Anderson
Jack has been working in the franchise sector for over 12 years and is our in-house guru on all things business! Jack is also a keen hiker and can be found in some of the UK's best walking spots on the weekends.
