Esquires Coffee proudly announces its bronze prize at the West Midlands Tourism Awards. The gala dinner and ceremony, held in The Great Hall of the University of Birmingham, is the first to happen in the region.
What are the West Midlands Tourism Awards?
The event, which covers the West Midlands area including Wolverhampton, Birmingham and Coventry, aims to promote and celebrate the diverse range of leisure, tourism and entertainment in the region. The area is well known for its main cities and surrounding towns and villages, and the primary focus of the awards is to attract jobs, visitors and investment into the area.
It all comes in time for a significant few years that lie ahead for the region, with huge events planned. 2021 will see Coventry take the crown for the UK’s City of Culture, an award that celebrates the city’s people, diversity and art. Just a year later, Birmingham will host the 2022 Commonwealth Games, an event that is expected to inject a considerable amount to the local and regional economy.
Esquires Coffee Enjoys Success
A grand total of 43 businesses and organisations were shortlisted for the ceremony, with awards presented across 15 categories, which included best accessible and inclusive tourism and visitor attraction of the year awards.
Esquires Coffee took home an award in the Taste of England category, which according to the WMTA “Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.”
Steven Prime from Esquires Coffee Coventry, who was presented the award by Homes Under the Hammer presenter Martin Roberts said, “It was great to not only be nominated but also shortlisted in the West Midlands Tourism Awards. The competition this year was really strong, so we are pleased to be amongst some great local venues. It has been a great opportunity and we look forward to growing bigger and better for next year”.
What Does the Award Mean for Esquires Coffee?
The acknowledgement of the coffee chain, which is recognised globally as an ethical and unique brand, is a significant nod to the hard work from everyone involved. Esquires Coffee was first established in the UK in 2000 and since then, has been gaining a reputation for great food, service, and of course, coffee.
Expanding through franchising, each location feels unique and quirky, with none of the usual ‘one size fits all’ feel of other chains. Esquires now host over 50 coffeehouses in the UK and Ireland.
For more information on an Esquires Coffee franchise, get in touch today. Keen to promote their ethical coffee and sustainable ethos, Esquires offer a range of single and master franchise opportunities for those who share a passion for the brand.
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