We understand that when it comes to investing in a franchise, the primary practical concern is cost. There are several costs involved in buying a franchise, with various fees and investment levels required to provide the benefits of the franchise business model. Below, we break down the cost of a single-store Esquires Coffee shop franchise so you can invest with confidence.
How Much Does an Esquires Coffee Franchise Cost?
£270,000 – £300,000
The total investment of an Esquires franchise is generally around £270,000 – £300,000. As with any franchise, this cost can vary depending on factors such as the size, location and condition of the store’s site, but a single-store franchise will typically fall within this range.
This price includes the franchise fee, minimum cash investment and start-up costs, which will cover things like equipment, fit-out, furniture and hiring support.
To find out more about what you get with an Esquires franchise, take a look at our brand brochure, which includes store case studies and a bit of insight into our strategy.
Capital Investment
£100,000
To become an Esquires franchisee, you must provide a minimum capital investment of £100,000.
Franchise Fee
£19,500
The franchise fee for an Esquires franchise is £19,500. The franchise fee is an essential part of how the franchise model works. This fee is paid to Esquires, the franchisor, which allows you, the franchisee, to operate under the Esquires brand name, image and systems.
This is a one-off payment made when you buy your coffee shop franchise.
Royalty Fee
6% of net sales
The Esquires royalty fee is an ongoing fee paid weekly via Direct Debit. It is calculated as 6% of net sales. This fee funds ongoing support and training, as well as acting as a kind of membership to the brand, allowing you to continue using the Esquires brand identity.
Franchise Marketing Fee
2% of net sales
As an Esquires franchisee, you will also get access to marketing resources throughout your ownership. This marketing fee is taken from 2% of your net sales.
Key Financial Metrics
Other key store financial metrics as a proportion of your net sales are projected at:
- Cost of sales: 28%
- Labour: 27-28%
- Occupancy: 12%
- Other expenses: 10%
Estimated Average Net Sales Per Annum
£475,000
Net Profit Ratio/Margin
14.5%
Please note that these projections are merely estimates based on historical data and may vary from location to location. Various factors will affect performance, including economic conditions, owner operating efficiency and customer retention. Esquires do not guarantee that any particular performance will be attained.
If you’ve not yet begun the process of buying an Esquires Coffee franchise yet, please fill in our short application form.
Once we’ve reviewed your application, our team will be in touch with an initial phone call to discuss our brand and mission in further detail before walking you through the next steps. We look forward to hearing from you.