Esquires Coffee is now open in the Coventry West Orchard’s Shopping centre.
Esquires Coffee, the global franchised coffee chain, have opened their 25th UK store in the West Orchards shopping centre in Coventry . This is the second store for BFA ‘Young Franchisee of the Year 2013’ award winner Steven Prime, who also owns the Esquires at Coventry Transport Museum.
The new mall café features Esquires Coffee’s new branding, featuring a more authentic, artisanal look. Esquires Coffee aims to create a vibrant yet comfortable, non-corporate looking environment for their customers to enjoy their organic and Fairtrade coffee.
Along with the opening of the West Orchards store, the Esquires Coffee house at the Transport Museum has also been re-opened after its striking re-brand. Localisation is a key aspect of Esquires national re-brand program and is evident in the use of transport themed artwork and wall murals at the Coventry Transport Museum store.
Coventry Franchisee Steven Prime is said to be, ‘thrilled with the design and look’ for both of his stores and is ‘excited for Esquires plans for growth in the UK market’. Esquires Coffee plans to be operating 200 stores in the UK by the end of 2020 and is actively recruiting new franchisees to come on board.