Cooks Global Foods Limited (CGF) announces it has agreed an Esquires Coffee master franchise for Jordan with The Coffee Gate. The agreement envisages ten Esquires Coffee stores in the country and, in a new innovation for Esquires, 30 coffee carts over a period of ten years.
The two partners of The Coffee Gate, Khalil Ismail and Feras Al-Oqlah, have many years of business experience in the gulf region ranging from customer service to channel sales management for international companies. Both are passionate about the coffee industry with a particular interest in the retail side that coffee shops offer.
Commenting on the agreement, Mr Ismail said: “We aspire to build a vibrant network of coffee shops in the Hashemite Kingdom of Jordan. We are excited about our partnership with Esquires and the differentiated strategy and product offering of Esquires.”
Mr Ismail said that through CGF’s partnership with The Coffee Gate “We will build the leading coffee house network that sets customer services and satisfaction as its north star while serving the best organic coffee to our esteemed loyal customer base.”
CGF Executive Chairman Keith Jackson said “We are excited about the prospect of entering another territory in the Middle East. This agreement aligns with our core growth strategy of growing the Esquires Coffee brand in strategically important new markets and we look forward to our first store opening in Jordan within six months.
The establishment in Jordan will complement the existing operations in Bahrain, Egypt, Kuwait, Saudi Arabia and UAE building additional scale in the region and assist the development of the brand and efficiencies in the supply chain”.