Esquires Coffee are pleased to announce that we have agreed a master franchise for Egypt in a move that gives a boost to the our Middle East expansion plans.
The new agreement with Egyptian food service entrepreneurs Yasser Hamed and Samy Nada runs for ten years with a further right of renewal. It envisages the development of 50 stores in Egypt.
Esquires Coffee is already a major player in the Middle East coffee market with stores in Saudi Arabia, the United Arab Emirates ,Bahrain and Kuwait.
Cooks Global Foods, which owns the intellectual property and master franchising rights to Esquires Coffee Houses worldwide excluding New Zealand and Australia, now has agreements in place for 13 separate territories and is in discussions to expand its master franchise network further.
Executive Chairman Keith Jackson said: “The Middle East represents a very attractive territory for Esquires. Cafes are culturally important meeting places, while Esquires’ artisan Organic & Fairtrade coffee experience is growing in appeal in the region especially among more affluent consumers.”
The Egyptian agreement comes hard on the heels of the company’s confirmation that its new brand and store design formats are driving increases in same store sales. Last week the company announced its rebranded and upgraded Esquires Coffee store in Durham, in the north of England had seen a significant uplift in same store sales over the 29 weeks since it re-opened. Meanwhile Esquires’ flagship Chinese store in Oriental Plaza in Beijing had also seen a tremendous increase in same store sales in the first two weeks since it reopened.