Esquires Coffee Guildford Hosts Pug Cafe

Esquires Coffee Guildford Hosts the UK’s First Pop-Up Pug Cafe
Esquires Coffee situated at the top of sunny Guildford High street hosted the UK’s first ever ‘Pop-Up Pug Cafe’ on Sunday 21st May. After being approached by regular customer and pug owner Anushka Fernando, store manager Nicci agreed to host the pug cafe with Anushka’s help. We speak to Nicci on how she managed to organise such a great event that achieved nationwide and international press coverage.

Hi Nicci, well done and hosting such a fantastic event! How did you get involved in hosting the Pop-up Pug Café?
A few months ago a regular customer of ours and pug owner Anushka Fernando approached me with the idea of of a pop up pug cafe she had gotten the idea from reading about a similar event in Tokyo, Japan. I thought it was a fantastic idea, and would be great to get some local buzz and attention for Esquires Coffee. We put the feelers out there on social media to gage a response and within 24 hours had over 3500 RSVPs.

Overwhelmed by the interest and press the event received in the coming days Anushka and myself had to put a plan in to action and a booking system was created to make sure the event was safe and of course.

How did you find managing and organising the Pop-up Pug Cafe?
It took days to organise the pugs and their humans in to 1 hour time slots and many hours more to create a safe healthy menu for the pugs to enjoy on the day, I had to come to the shop overnight to bake 600 treats!

Our shop is lovely as it is but of course we needed to make it ‘puggy’ for the day so we tried to stay simple with our decorations and hung Polaroid pictures of every dog that was attending on pegs around the store. We also had a local bespoke cushion maker donate the use of all her pug cushions for the event, we also hung hand painted pictures by local artists.

The pop-up café managed to achieve nationwide press coverage, how did you achieve this?
It kind of just blew up really, Anushka has about 500 members in her Guildford pug meet up group so we weren’t expecting to be dealing with many more than that; and we would of been really happy with that number too. However once the local press got hold of the story from following our Facebook pages it was then featured in the Daily Mirror, The Telegraph, and internationally in New York’s Travel and Leisure magazine. We were contacted by viral thread, BBC, Eagle Radio and many more all wanting to film the event. Leading up to the event we kept everyone excited by posting photos and sneak peeks of what to expect on the day, on social media.

The event was a huge success, would you host another pop-up cafe and would you recommend this to other stores?
Oh yes in a heartbeat ! I’m not going to lie its not been easy and its been a lot of hard work to pull off what turned out to be such a popular event. It was so great to be a part of something so different, we got some great local and international press for Esquires Coffee and Guildford, made some great local friends and formed relationships with local businesses wanting to donate or be involved somehow. We also tripled our usual Sunday sales! I would definitely host another event like this as it was worth every second of effort we put in.

Esquires Coffee launches Vegan Matcha Frappe range

Esquires Coffee launch Vegan Matcha Frappe range

Esquires Coffee are stepping into Spring with a brand new range of vegan matcha frappes made with 100% organic culinary grade matcha, dairy free frappe powder, plant based milk and vegan flavoured syrups.

The new matcha frappes are flavoured with either fruity peach or cooling cucumber and mint and are a delicious spring edition to Esquires iced beverage menu.

Esquires recognise the growing trend in consumers seeking dairy free alternatives and wanted to launch a drink that would not only taste great but also appeal to those who avoid dairy for health or ethical reasons.

Esquires Coffee Franchise Awards 2017

Esquires Coffee Franchisee Awards 2017
Esquires Coffee hosted our annual Franchisee Awards on Monday evening at the Mount Pleasant hotel in Doncaster. The awards take place every year to recognise the various strengths and skills our franchise owners have in growing and developing their business. The awards ceremony took place after Esquires Franchise Conference in which all franchise owners meet to hear of future developments for the brand and to share their valued opinions and ideas.

Esquires Coffee Franchise Award Winners 2017

Durham Franchise Owners Dale & Clare Smith
winners of the ‘Gold Standard’ Award.

Esquires Coffee UK MD Doug Williamson with
Sutton Franchise Owner Gino Stassinos, winner of
the ‘Creative Flair’ award.

Sunderland Franchise Owners Dave and Doreen
Parnaby winners of the ‘Grafter’ award.

Simon Dann Franchise Owner of Esquires Ambleside
winner of the ‘Super Star’ award.

Esquires Worthing Franchise Owners Richard and
John winners of the ‘Shining Star’ award.

Esquires Stockton Heath Franchisee Mark who took
home two awards in the form of the ‘Tenure’ and ‘Transformation’

Last but not least is Franchise Owner Nadia of the
Bromley store who won the ‘Community Spirit’ award
along with the coveted ‘Franchisee of the Year’ award.

Esquires Coffee Wakefield relocation and re-brand

Esquires Coffee Wakefield relocation and re-brand

Esquires Coffee situated inside The Ridings shopping centre in Wakefield has moved location within the centre as well as receiving a full re-brand under Esquires new identity. As well as moving and re-branding the store sadly says goodbye to longstanding franchise owner Jacky who is going on to enjoy her well-deserved retirement. Taking over the business is first time franchisee Jhasen who is looking forward to the challenge of taking on an existing business with an incredibly loyal customer base.

Esquires Coffee opens 29th store in Dartford

Esquires Coffee opens 29th store in Dartford

Esquires Coffee opened their 29th store on Dartford High Street, in the former Phones 4 U site,  today (Monday 13th March). The store is owned and operated by local businessman and nightclub owner Gurjit Singh who is, ‘looking forward to setting up business in the expanding coffee market.’ Gurjit further explains that, ‘Esquires Dartford will provide a truly unique coffee experience for our customers, great coffee, fresh food and good vibes is what we’re all about.’

Esquires Dartford has created 10 jobs in the local area and will be hosting a grand opening from the Mayor of Dartford on Monday 20th March at 10am.

The opening comes hot off the heels of Esquires recent opening in Twickenham and will be preceded by the 30th store opening in Maidstone in April.

Esquires Coffee re-brand in Letchworth


Esquires Coffee has been re-branded in Letchworth with a fresh new look that reflects the brand’s more natural, ‘eco’ look. The store features comfy sofas perfect for relaxing over a hot cup of coffee and large communal tables for groups.

Esquires Coffee Letchworth will now be serving ice-cream along with the usual favourites of pastries and cakes, toasties and paninis.


Esquires Coffee Supports Fairtrade Fortnight

This Fairtrade Fortnight Esquires Coffee speaks to Barney Smyth of the Fairtrade Foundation to find out why you should be putting Fairtrade in your break this fortnight.

Join Esquires by putting Fairtrade in your break
Between the 27th February and 12th March, we are going to be celebrating Fairtrade Fortnight; the fun-filled highlight of the year, when campaigners, businesses, schools and places of worship show their support for the farmers and workers who grow our food in developing countries.

This year, we’re addressing the challenges that are still apparent in a number of supply chains, whereby the food on our tables, the drinks in our mugs, comes from hard-working farmers all over the world, many of whom don’t get a decent price for their goods, and are trapped in a system which is rips them off.

In reality, life for a coffee farmer is incredibly difficult and they are reaching crisis point. In some African coffee growing regions, one in three people live in poverty, with international coffee prices not even covering the costs of production. Additionally, we are seeing other factors making coffee farming less desirable; rising global temperatures and altered rainfall patterns are affecting coffee yields, quality, pests and diseases are badly affecting the economic security, health and well-being of farmers. They have little capacity to adapt to a hotter world in which climate and market volatility conspire against them.

However, Esquires Coffee are acting as part of the solution by offering delicious Fairtrade certified coffee. When Esquires buy Fairtrade coffee, they pay a Minimum Price to producers selling their products, which acts as a safety net when market prices drop. In addition to the Minimum Price, a Fairtrade Premium is paid – an extra sum of money that farmers and workers invest in business or community projects of their choice.

The impacts of this sustainable trade model are evident within Esquires supply chain. For example, when you buy Esquires Equatorial coffee, you’re delivering a much needed positive impact to producers in four cooperatives. In the Oromia cooperative, the benefits producers have seen include 15 school and 43 classrooms as well as training in organic farming techniques. Additionally, some of the benefits seen in CECOVASA cooperative in Peru include the installation of a cupping laboratory and a women’s leadership programme.

This Fairtrade Fortnight, we urge you to put Fairtrade in your break and help us spread the word. Together we can amplify the voices of marginalised farmers and ensure they receive a fair deal for their work.

Barney Smyth


Esquires Coffee now open in Twickenham

Esquires Coffee  opened their 28th UK store in Twickenham on February 22nd 2017. The store is the first Esquires Coffee franchise for local couple Syed and Kirn, who are excited to be starting a new business venture in the booming coffee sector.

The store design embraces Twickenham’s rugby heritage showcasing wall art and memorabilia with a nod to the town’s favourite past time. The store has also helped to create 11 new jobs in the local area.

Esquires Coffee are also opening new stores in Dartford in March and Maidstone in April, as well as re-branding their stores in Ambleside, Letchworth and Wakefield in the first quarter of this year.

Photo credit: World Serene Wonders Blog


Esquires Coffee launches new Equatorial Espresso Blend

Esquires Coffee launches new signature espresso blend
Esquires Coffee have launched a new signature espresso blend entitled the ‘Equatorial Blend’. The Equatorial blend is made from 100% Arabica, Fairtrade and Organic coffee beans. The coffee is sourced from cooperatives across the Equator, including:

Indonesia- Koperasi Permata Gayo cooperative
Ethiopia- OCFCU cooperative
Honduras- COCAFCAL cooperative
Peru – CECOVASA cooperative

The new espresso blend has a smooth caramel taste, with tasting notes of grains and cereals, as well as notes of bitter chocolate.

Esquires Doncaster Re-brand

Esquires Coffee new look at Doncaster
Esquires Coffee situated at The Wheatley Retail Park in Doncaster will be closed from Monday 31st October until Saturday 12th November. The store which is owned and operated by local businessman Steve Patania, has been open since October 2009 and is closing temporarily to undergo a full re-brand.

Franchise owner Steve is said to be ‘thrilled with the fresh new design’ for his store and ‘can’t wait for the store to re-open on Saturday 12th November to greet his fantastic regular customers.’