Esquires Coffee Guildford Hosts Pug Cafe

Esquires Coffee Guildford Hosts the UK’s First Pop-Up Pug Cafe
Esquires Coffee situated at the top of sunny Guildford High street hosted the UK’s first ever ‘Pop-Up Pug Cafe’ on Sunday 21st May. After being approached by regular customer and pug owner Anushka Fernando, store manager Nicci agreed to host the pug cafe with Anushka’s help. We speak to Nicci on how she managed to organise such a great event that achieved nationwide and international press coverage.

Hi Nicci, well done and hosting such a fantastic event! How did you get involved in hosting the Pop-up Pug Café?
A few months ago a regular customer of ours and pug owner Anushka Fernando approached me with the idea of of a pop up pug cafe she had gotten the idea from reading about a similar event in Tokyo, Japan. I thought it was a fantastic idea, and would be great to get some local buzz and attention for Esquires Coffee. We put the feelers out there on social media to gage a response and within 24 hours had over 3500 RSVPs.

Overwhelmed by the interest and press the event received in the coming days Anushka and myself had to put a plan in to action and a booking system was created to make sure the event was safe and of course.

How did you find managing and organising the Pop-up Pug Cafe?
It took days to organise the pugs and their humans in to 1 hour time slots and many hours more to create a safe healthy menu for the pugs to enjoy on the day, I had to come to the shop overnight to bake 600 treats!

Our shop is lovely as it is but of course we needed to make it ‘puggy’ for the day so we tried to stay simple with our decorations and hung Polaroid pictures of every dog that was attending on pegs around the store. We also had a local bespoke cushion maker donate the use of all her pug cushions for the event, we also hung hand painted pictures by local artists.

The pop-up café managed to achieve nationwide press coverage, how did you achieve this?
It kind of just blew up really, Anushka has about 500 members in her Guildford pug meet up group so we weren’t expecting to be dealing with many more than that; and we would of been really happy with that number too. However once the local press got hold of the story from following our Facebook pages it was then featured in the Daily Mirror, The Telegraph, and internationally in New York’s Travel and Leisure magazine. We were contacted by viral thread, BBC, Eagle Radio and many more all wanting to film the event. Leading up to the event we kept everyone excited by posting photos and sneak peeks of what to expect on the day, on social media.



The event was a huge success, would you host another pop-up cafe and would you recommend this to other stores?
Oh yes in a heartbeat ! I’m not going to lie its not been easy and its been a lot of hard work to pull off what turned out to be such a popular event. It was so great to be a part of something so different, we got some great local and international press for Esquires Coffee and Guildford, made some great local friends and formed relationships with local businesses wanting to donate or be involved somehow. We also tripled our usual Sunday sales! I would definitely host another event like this as it was worth every second of effort we put in.

Esquires Coffee launches Vegan Matcha Frappe range

Esquires Coffee launch Vegan Matcha Frappe range

Esquires Coffee are stepping into Spring with a brand new range of vegan matcha frappes made with 100% organic culinary grade matcha, dairy free frappe powder, plant based milk and vegan flavoured syrups.

The new matcha frappes are flavoured with either fruity peach or cooling cucumber and mint and are a delicious spring edition to Esquires iced beverage menu.

Esquires recognise the growing trend in consumers seeking dairy free alternatives and wanted to launch a drink that would not only taste great but also appeal to those who avoid dairy for health or ethical reasons.

Esquires Coffee Franchise Awards 2017


Esquires Coffee Franchisee Awards 2017
Esquires Coffee hosted our annual Franchisee Awards on Monday evening at the Mount Pleasant hotel in Doncaster. The awards take place every year to recognise the various strengths and skills our franchise owners have in growing and developing their business. The awards ceremony took place after Esquires Franchise Conference in which all franchise owners meet to hear of future developments for the brand and to share their valued opinions and ideas.


Esquires Coffee Franchise Award Winners 2017


Durham Franchise Owners Dale & Clare Smith
winners of the ‘Gold Standard’ Award.


Esquires Coffee UK MD Doug Williamson with
Sutton Franchise Owner Gino Stassinos, winner of
the ‘Creative Flair’ award.


Sunderland Franchise Owners Dave and Doreen
Parnaby winners of the ‘Grafter’ award.


Simon Dann Franchise Owner of Esquires Ambleside
winner of the ‘Super Star’ award.


Esquires Worthing Franchise Owners Richard and
John winners of the ‘Shining Star’ award.


Esquires Stockton Heath Franchisee Mark who took
home two awards in the form of the ‘Tenure’ and ‘Transformation’
award.


Last but not least is Franchise Owner Nadia of the
Bromley store who won the ‘Community Spirit’ award
along with the coveted ‘Franchisee of the Year’ award.

Esquires Coffee Supports Fairtrade Fortnight

This Fairtrade Fortnight Esquires Coffee speaks to Barney Smyth of the Fairtrade Foundation to find out why you should be putting Fairtrade in your break this fortnight.

Join Esquires by putting Fairtrade in your break
Between the 27th February and 12th March, we are going to be celebrating Fairtrade Fortnight; the fun-filled highlight of the year, when campaigners, businesses, schools and places of worship show their support for the farmers and workers who grow our food in developing countries.

This year, we’re addressing the challenges that are still apparent in a number of supply chains, whereby the food on our tables, the drinks in our mugs, comes from hard-working farmers all over the world, many of whom don’t get a decent price for their goods, and are trapped in a system which is rips them off.

In reality, life for a coffee farmer is incredibly difficult and they are reaching crisis point. In some African coffee growing regions, one in three people live in poverty, with international coffee prices not even covering the costs of production. Additionally, we are seeing other factors making coffee farming less desirable; rising global temperatures and altered rainfall patterns are affecting coffee yields, quality, pests and diseases are badly affecting the economic security, health and well-being of farmers. They have little capacity to adapt to a hotter world in which climate and market volatility conspire against them.

However, Esquires Coffee are acting as part of the solution by offering delicious Fairtrade certified coffee. When Esquires buy Fairtrade coffee, they pay a Minimum Price to producers selling their products, which acts as a safety net when market prices drop. In addition to the Minimum Price, a Fairtrade Premium is paid – an extra sum of money that farmers and workers invest in business or community projects of their choice.

The impacts of this sustainable trade model are evident within Esquires supply chain. For example, when you buy Esquires Equatorial coffee, you’re delivering a much needed positive impact to producers in four cooperatives. In the Oromia cooperative, the benefits producers have seen include 15 school and 43 classrooms as well as training in organic farming techniques. Additionally, some of the benefits seen in CECOVASA cooperative in Peru include the installation of a cupping laboratory and a women’s leadership programme.

This Fairtrade Fortnight, we urge you to put Fairtrade in your break and help us spread the word. Together we can amplify the voices of marginalised farmers and ensure they receive a fair deal for their work.

Barney Smyth
barney.smyth@fairtrade.org.uk

 

Esquires Coffee launches new Equatorial Espresso Blend


Esquires Coffee launches new signature espresso blend
Esquires Coffee have launched a new signature espresso blend entitled the ‘Equatorial Blend’. The Equatorial blend is made from 100% Arabica, Fairtrade and Organic coffee beans. The coffee is sourced from cooperatives across the Equator, including:

Indonesia- Koperasi Permata Gayo cooperative
Ethiopia- OCFCU cooperative
Honduras- COCAFCAL cooperative
Peru – CECOVASA cooperative

The new espresso blend has a smooth caramel taste, with tasting notes of grains and cereals, as well as notes of bitter chocolate.

Pumpkin Spice Latte is here!


Pumpkin Spice Latte is here!

As the nights start to draw in and the wind starts to chill the only thing that is needed is mug of Pumpkin Spice Latte. This autumnal favourite is packed full of fall flavours including cinnamon, nutmeg, clove and of course pumpkin! So sit back, relax and enjoy the warming taste of pumpkin pie!

Instagram Competition
To celebrate the launch of our Pumpkin Spice Latte Esquires are also running an Instagram competition where customers have the chance to win a month’s free coffee. Simply tag your Pumpkin Spice Latte pics to Instagram, tagging in @esquirescoffee_uk and using the hashtag #PSL. The best photos will win a months free coffee to be redeemed at their local Esquires Coffee store.*

*T&Cs
A month’s free coffee constitutes 1 free regular coffee or tea from the beverage per day of the given month. Coffee’s including- Americano, Latte, Cappuccino, Flat White and regular breakfast tea.

New Esquires Coffee store openings in China, Ireland and Saudi Arabia


Esquires Coffee has opened four new stores in China, Ireland and Saudi Arabia in the months of June-July 2016.

China
Meixihu Mall Esquires store in China is the fourth store opened with BBG group.  Its Chairman William Wang was joined by many senior government officials and by the world famous pianist Lang Lang to celebrate the opening of this major mall, and they have also visited our store and enjoyed a cup of coffee. China also opened its first store in Chongqing city, in partnership with top accounting firm Deloitte China. The office building expansion strategy is going strong.

Ireland
Things are going great in Ireland. Compare to July 2015, the number of stores is up by 30%. Following the success of our first Dublin downtown store in O’Connell Street, coffee lovers in Kilbarrack, Dubliners’ will be able to enjoy Esquires Coffee at their doorstep.

Due to a combination of excellent store performances and new stores overall sales in Ireland were up 49% for the first quarter to June 2016 and same store sales up by 11%. The turnaround at Clonmel continues to deliver exciting results with the new owners continuing to set new records. It was great to see Galway’s sales hitting new records almost every day in the first quarter and this trend continuing into July. Furthermore, our Carrick store goes from strength to strength and is having a very busy summer season. Greatly helped in no small way by the addition of a new external seating area which provides for 50 more seats which our customers are delighted with.

Saudi Arabia
Esquires Coffee have also opened up in Al Roshan Mall, Jeddah. The store boasts a great location, as well as advocating sustainability and authenticity.

 

Great Coffee with Local Character


Great Coffee with Local Character
Step into any Esquires Coffee house and you’ll be greeted with a warm smile and the smell of freshly brewed coffee. What you may not already know is that the person behind the counter is also likely to be the owner of the business. Our franchisees are local businessmen and women with a vested interest in making their Esquires Coffee house the hub of their local community. They come from a number of different backgrounds from being ex-teachers, dental nurses, graduates, chefs etc. etc.

Franchisee Nadia is the proud owner of Esquires Coffee in Bromley, Intu Shopping Centre. Nadia is a mum of two, former dental nurse and motor racing enthusiast. Her favourite Esquires drink is a cappuccino which fuels her days’ serving her lovely customers.

Franchisee Steven owns both the Esquires Coffee houses in Coventry. Steven is Esquires youngest franchisee ever taking on the business not long after graduating from Sheffield University. Steven loves being able to serve his customers eyebrow-raisingly good Fairtrade and organic coffee. When Steven isn’t busy running his two stores you can find him training for mammoth cycling charity events.

Rio Trio Granitas


Introducing the Rio Trio!
With the Rio 2016 Olympics just around the corner Esquires have gotten into the carnival spirit by introducing our new range of ice cool Granitas!

Available in three delicious flavours, zesty lemon, tangy lime and mouth watering watermelon.  A blend of fruity flavouring, crushed ice and water the Rio Trio is a summer treat not one to be missed!

Esquires nominated for a ‘Sammie’ Award!

Esquires Coffee are pleased to announce that we have been nominated for a ‘Sammie’ award. The ‘Oscars’ of the sandwich industry in case you didn’t know! Esquires have been nominated in ‘The Cafe Sandwich Retailer’ category, up against some of the giants in the high street coffee market, such as Pret, Costa Fesco and Benugo.

The ‘Sammies’ otherwise known as ‘The British Sandwich Industry Awards’ celebrate the best in the British Sandwich industry. The Cafe Sandwich retailer Award that Esquires have been nominated for is designed to recognise the importance of sandwich sales in coffee shops.

The Esquires sandwich range was judged on our level of innovation, quality and sales success achieved in relation to sandwiches, product range, presentation and emphasis on the category.

Being nominated in this category, against such tough competition, is a great accomplishment for Esquires. The nomination also comes not long after we re-vamped our range and packaging.